Is GE and Whirlpool the Same Company? A Comparative Review

  • Ever wondered if two major appliance brands, GE and Whirlpool, are part of the same corporate entity that manufactures household appliances? Let’s unravel this mystery. While both firms produce household appliances, they operate as separate entities with distinct brand identities. Understanding the differences between these industry giants’ brand names and key features can help consumers shop for home appliances.

    General Electric (GE) and Whirlpool are two of America’s biggest household appliance makers and flourish more in the refrigerator sector. Given their popularity, long-standing reputation, and local dominance, deciding between a GE vs Whirlpool refrigerator can be a tall order when choosing between appliance brands for household appliances.

    Overall, go for GE if you want an affordable smart refrigerator from appliance park and cannot afford a high-end Samsung or LG fridge. On the other hand, consider Whirlpool appliance park if you want a functional fridge with lots of inbuilt storage.

    While that’s one key difference that sets these two giant refrigerator brands apart, you can generally split them according to customer satisfaction, reliability, style, age, cooling technology, series, capacity, innovation, price, appliance park, settlement.

    So, we’ll compare the two brands on those basics. We’ll further compare their types to help you know how they fare against each other on a level playing field. (Tramadol)

    Let’s get started.   

    GE Vs Whirlpool Refrigerator

    In a rush? See a summary comparison of the two refrigerator brands below:

    GE Vs Whirlpool Refrigerator Comparison

     GE RefrigeratorWhirlpool Refrigerator
    Customer SatisfactionSlightly lower customer satisfaction than Whirlpool, but overall, it’s satisfactoryBetter customer satisfaction than GE
    Reliability Slightly less reliable than WhirlpoolSlightly more reliable than GE
    StyleMore stylish and fancierLess fancy and stylish
    Age (Lifespan)10 years or more14 years or more
    Cooling TechnologyFewer cooling technologiesMore cooling technologies
    Fridge SeriesThree series (Regular, Profile, and Cafe)No particular series but only types
    Storage/CapacityGood capacity but less storage flexibility than WhirlpoolGood capacity and more storage due to intelligent shelving and drawers
    Innovation Smart home integration (smart fridges)No smart fridges
    PriceCheaperSlightly costlier

    Brand Overview

    GE Overview

    General Electric Company (or GE) is an American appliance maker and marketer created in early 1892. That makes it one of the oldest multinationals in the world.

    The company has its headquarters in Boston, Massachusetts but serves the whole world.

    GE makes a variety of refrigerators styles such as French door, top-freezer, bottom-freezer side-by-side, and mini/under-counter fridges. They are known for their SmartHQ smart technology that promises the most user-friendly experience.

    Whirlpool Overview

    Whirlpool Corporation, popularly known as Whirlpool, is also an American appliance maker and marketer founded in 1911. The company also owns KitchenAid, Hotpoint, Maytag, Amana, and Consul, among many other brands.

    Whirlpool has its headquarters in Benton Charter Township, Michigan, but its market is global.

    Whirlpool makes all types of fridge styles, including French Door, top freezer, bottom freezer, and side-by-side refrigerators.

    GE Vs Whirlpool Refrigerator Reliability

    GE Vs Whirlpool Refrigerator Side-by-Side Comparison

    Now, here’s how GE and Whirlpool refrigerators compare side by side:

    1. Customer Satisfaction 

    How do you tell a good refrigerator? One way is by looking at its customer satisfaction score. According to a Wire Cutter Survey, Whirlpool outscores GE on customer satisfaction even though both brands are among the most accepted by customers.

    To help you understand what I mean, here is a customer satisfaction comparative table between GE and Whirlpool:

     GE (584 Users)Whirlpool (653 Users)
    Very Satisfied37%40.6%
    Somehow Satisfied34.8%35.2%
    Not Sure9.4%7.5%
    Somehow Dissatisfied13.4%13.0%
    Very Dissatisfied5.5%3.7%

    Overall, the Wire Cutter survey doesn’t just show Whirlpool’s overall dominance but also individual supremacy on pillars like capacity, storage ability, noise level, content accessibility, and ice maker, as shown in the table below.

     GE Customer Satisfaction RateWhirlpool Customer Satisfaction
    Capacity 36%40.7%
    Storage ability33%33.4%
    Noise level38.5%42.3%
    Content access39.4%41.5%
    Ice maker 45.2%46.2%

    Note that the above table shows only the percentage of users who are ‘very certified’ with the brand. That excludes those who think the brand is okay – those that can neither complain nor claim they are very satisfied.


    From the Wire Cutter report, it’s clear that more customers are satisfied with Whirlpool refrigerators than GE units. That, however, doesn’t make GE a bad brand as it also scores impressively on customer satisfaction.

    2. GE Vs Whirlpool Refrigerator Reliability

    In the past, GE refrigerators used to have several reliability issues, but things are different now. Their fridges are just as reliable as any other.

    Whirlpool, however, enjoys a slim advantage, given its superior customer satisfaction score. But overall, it’s easy to get replacement parts for both brands and even service technicians, making the two reliable.


    Both brands are reliable, but Whirlpool has a slim advantage as it enjoys a better customer satisfaction score.

    3. Style 

    GE takes pride in its stylish refrigerators. These units are the embodiment of modern fridges.

    The fridges come in elegant finishes, mostly stainless-steel fingerprint-resistant. They are also available in colorful options and generally enjoy a sleeker look.

    When it comes to their interiors, they feature intelligent sliding and adjustable spill-proof shelves, dropdown trays, and storage drawers that give them a modern look.

    Whirlpool fridges may not be as aesthetic as GE fridges, but they have elements that make them stylish. Like GE fridges, they are also available in stainless-steel fingerprint-resistant finishes. 

    Interiorly, they enjoy panoramic lighting, frameless glass shelves, dispenser night-lighting, and freezer-tier storage, among other stylish features.


    Both brands are stylish, but GE has a slight edge as it enjoys slightly fancier designs and built-in features.

    Is GE or Whirlpool Refrigerator Better

    4. GE Vs Whirlpool Refrigerator Age (Lifespan)

    While a fridge’s lifespan is dependent on the level of maintenance and user behavior, GE and Whirlpool fridges are among the most durable on the market.

    You can expect a GE fridge to last 10 years with good maintenance, while a Whirlpool unit can last 14 years or more. Overall, the more you look after either refrigerator, the longer it will likely serve you.


    Whirlpool fridges slightly outlive GE fridges

    5. GE Vs Whirlpool Refrigerator Cooling Technology

    GE is famous for its Turbo Cooling Technology, where the fridge’s interior temperature drops automatically to keep your supplies fresh after frequently opening the door.

    On the other hand, Whirlpool is known for various cooling technologies such as Accu-Chill, Quiet Cooling, Total Coverage Cooling, and Dual Cooling.

    Accu-Chill promotes faster food cooling while Quiet Cooling technology keeps the fridge noise down when cooling. On the other hand, Total Coverage Cooling promotes maximum multi-flow ventilation, while Dual Cooling isolates food smells while promoting an ultra-low cooling environment.


    Whirlpool offers more cooling options than GE.

    6. Fridge Series 

    Whirlpool does not distinguish its fridges according to the series. Instead, they only categorize them according to types (top freezer, French door, bottom freezer, and side-by-side options).

    While GE also has the four types, they categorize their fridges into three series, GE Regular, GE Profile, and GE Cafe.

    GE Regular has the most basic and budget-friendly fridges, while GE cafe has the most sophisticated and costliest option (restaurant quality).

    On the other hand, the GE profile is the middle ground. The fridges have better specs than GE regular though not as high-end as GE cafe. So, overall, GE offers more options for all budgets, making them more budget-friendly.


    GE categorizes its fridges into series, each targeting buyers of a particular budget. Thus, they have more options than Whirlpool.

    7. GE vs Whirlpool Refrigerator Storage (Capacity)

    Capacity-wise, there’s little to split the fridge brands as both are available in small, medium, and large capacity options.

    Overall, GE fridges have a slightly larger capacity, but Whirlpool takes the overall crown regarding storageWhirlpool fridges have intelligent shelves, drawers, and Gallon door bins, allowing you to maximize storage.

    So, if you get both fridges with the same capacity, you’ll likely store more supplies in a Whirlpool fridge than in a GE option.

    Is GE or Whirlpool Better

    Below is a table comparing the capacities of GE and Whirlpool fridges:

    French Door Fridge20-25+ cubic-feet19-27 cubic-feet
    Side By Side Fridge20-25+ cubic-feet18-28 cubic-feet
    Top Freezer Fridge16-24 cubic-feet11-21 cubic-feet
    Bottom Freezer Fridge20-25 cubic-feet19-22 cubic-feet


    Whirlpool fridges offer you more storage possibilities with their intelligent shelves and drawers.

    8. Innovation 

    Whirlpool is innovative, and you can tell from its rich food storage designs like Humidity-Controlled Crisper Drawers, Flexi-Slide Bin, Infinity Slide Shelves, Tiered Freezers Storage, In-Door Ice Storage, and Gallon Door Bins.

    The only shortcoming is that these fridges are not smart units. If you want a smart home-worthy fridge unit, get a GE fridge. (Of course, other options, such as Samsung and LG refrigerators, are pretty good).

    GE French doors and side-by-side fridges are enabled by the SmartHQ mobile technology that allows you to control them using your phone.

    You can receive status updates and alerts, brew tea, dispense ice, open the fridge, and adjust its temperature using SmartHQ.


    GE wins on innovation thanks to SmartHQ smart fridge application.

    9. Price 

    As far as the price goes, these two brands offer your fridge at different prices depending on your budget. Below is a table showing how much you can expect to spend depending on the fridge type you go for.

    Fridge TypeGEWhirlpool
    French Door FridgeFrom $1,100From $1,699
    Side By Side FridgeFrom $933.50From $1,299
    Top Freezer FridgeFrom $549From $549
    Bottom Freezer FridgeFrom $900From $999

    From the table, it’s clear that GE fridges are slightly more affordable than Whirlpool options (apart from top freezer units whose prices are similar).


    You are more likely to save a few hundred on GE than on Whirlpool.

    Fridge Type (Door Style)

    Regarding the fridge type or door style, both brands offer you the same options (French door, top freezer, side-by-side, and bottom freezer). Let’s compare them next:

    GE Vs Whirlpool French Door Refrigerator

    The chief differences between GE and Whirlpool French door fridges are customer satisfaction, price, and capacity.

    On customer satisfaction, while Whirlpool refrigerators generally enjoy better customer satisfaction, things are different in the French door category.

    Here, more customers are very satisfied with GE (at 50.5%) than Whirlpool (46.4%). Price-wise, you can get a GE French Door unit starting from $1,100 and a Whirlpool from $1,699.

    As for capacity, GE French door fridges come with a 20-25+cubic feet capacity while whirlpool options average 19-27 cubic feet.

    GE Vs Whirlpool French Door Refrigerator

    GE Vs Whirlpool Side by Side Refrigerator

    GE and Whirlpool side-by-side refrigerators differ primarily in capacity and prices. You can get a GE side-by-side refrigerator starting from $933.50 with a total capacity of 20-25+ cubic feet.

    On the other hand, you can get a Whirlpool unit starting from $1,299 with a capacity of 18-28 cubic feet.

    Whirlpool Vs GE Top Freezer Refrigerator

    GE and Whirlpool top-freezer refrigerators also vary primarily according to the capacity. You can get a GE top freezer fridge with a capacity of 16-24 cubic feet and its Whirlpool counterpart with a capacity of 11-21 cubic feet.

    That means you are more likely to find a spacious Whirlpool top-freezer unit than a GE option. Price-wise, you can get both brands starting from $549.

    Is GE or Whirlpool Better? Closing Thought

    Choosing between GE and Whirlpool depends primarily on storage needs, feature preference, and budget. If you want a fridge with more storage options, go for Whirlpool. You’ll, however, pay slightly more.

    Nevertheless, if you want an option that’s perfect for a smart home but cannot afford an LG or Samsung unit, go for GE. You’ll even save a few dollars.

    But overall, there’s little to separate both brands as they are reliable, user-friendly, energy-efficient, and durable.

    Also Read:

    GE and Whirlpool Overview

    Ownership Distinction

    GE and Whirlpool are not the same company. They have different ownership structures. General Electric (GE) is owned by the conglomerate General Electric, while Whirlpool is an independent company. The distinction in ownership makes them separate entities.

    Both companies operate with distinct ownership structures. GE has been under the umbrella of General Electric since its inception, whereas Whirlpool has maintained its independence throughout its history.

    Historical Background

    General Electric (GE) boasts a rich historical background dating back to 1892, making it one of the oldest and most established companies in the appliance industry. On the other hand, Whirlpool was founded in 1911, also establishing itself as a prominent player within a few decades of GE’s establishment.

    Despite their shared longevity in the industry, both companies have operated independently for decades without any direct affiliation or merger between them.

    Brand Philosophies

    The brand philosophies of GE and Whirlpool differ significantly. While GE focuses on innovation, quality, and advanced technology in its appliances to meet consumer demands for cutting-edge features; Whirlpool emphasizes simplicity and reliability to cater to customers’ basic needs effectively.

    Both brands prioritize customer satisfaction but through different approaches – GE through cutting-edge innovation and advanced technology, while Whirplool caters more towards simplicity and reliability.

    Appliance Comparison

    Technology and Innovation

    Both GE and Whirlpool are leaders in the realm of home appliances. GE is renowned for its cutting-edge technology and innovative features, constantly pushing the boundaries of what’s possible in appliance design. On the other hand, Whirlpool also places a strong emphasis on incorporating technological advancements into its products to enhance user experience. From smart refrigerators to advanced washing machines, both brands strive to stay at the forefront of technology in the appliance industry.

    Both companies offer a wide range of models with various features and designs. For instance, GE provides options like French door refrigerators, side-by-side models, and top-freezer units with customizable storage solutions. Similarly, Whirlpool offers a diverse selection including bottom-freezer refrigerators, side-by-side configurations, and specialized options such as compact refrigeration for smaller spaces. With competitive options from both brands available in this category—

    Refrigerators Face-off

    —consumers have ample choices based on their specific needs and preferences.

    In terms of trustworthiness evaluation, it’s essential for consumers to feel confident about their investment when purchasing household appliances. Over many years,** GE has established a solid reputation for reliability**, earning consumer trust through consistent quality across its product lines. Similarly,** Whirlpool is also recognized as a trustworthy brand**, backed by a strong track record that resonates with consumers seeking dependable appliances for their homes.

    Manufacturing Insights

    GE Facilities

    GE operates manufacturing facilities across multiple locations worldwide. The company has research centers dedicated to developing new technologies for their appliances. These facilities are strategically positioned to support their global operations, ensuring efficient production and distribution of their products. For example, GE’s facility in Louisville, Kentucky is one of the largest appliance plants in the world, producing a wide range of appliances such as refrigerators, dishwashers, and water heaters.

    GE’s commitment to innovation is evident through its investment in research centers that focus on creating cutting-edge technologies. This dedication allows them to stay at the forefront of the industry by constantly improving their products and processes. By having these facilities spread globally, GE can adapt to regional demands effectively while maintaining high-quality standards across all its manufacturing sites.

    Whirlpool Facilities

    Similar to GE, Whirlpool also has manufacturing facilities in various countries to meet global demand for its appliances. These facilities play a crucial role in catering to diverse customer needs around the world efficiently. For instance, Whirlpool’s facility in Clyde, Ohio is one of the largest washing machine plants globally and showcases their commitment to meeting consumer demand.

    Whirlpool invests significantly in research and development centers aimed at driving innovation within the appliance industry. These efforts enable them to introduce advanced features and improved functionalities into their products continually. By having strategically located facilities combined with robust R&D capabilities, Whirlpool ensures that it remains competitive by offering state-of-the-art appliances tailored for different markets.

    Brand Differentiation

    Product Range

    GE and Whirlpool both offer a diverse range of home appliances. GE boasts an extensive lineup, including refrigerators, ovens, dishwashers, and more. Similarly, Whirlpool also provides a wide array of products to cater to various consumer needs.

    Consumers looking for kitchen appliances can find options from both brands. For instance, if someone is in the market for a new refrigerator or dishwasher, they can choose from GE’s selection or explore what Whirlpool has to offer. Both companies strive to meet the different demands and preferences of consumers.

    Market Positioning

    In terms of market share and influence in the appliance industry on a global scale, both GE and Whirlpool hold significant positions. As leading brands in their field, they have established themselves as major players with strong presences worldwide.

    Whether it’s through innovative technologies or reliable products that have stood the test of time, these companies have secured their places at the forefront of the industry. This means that consumers can trust either brand when making purchasing decisions for their homes.

    Ownership of Whirlpool Corporation

    Brand Portfolio

    Both GE and Whirlpool have an extensive brand portfolio. For instance, GE owns multiple brands under its umbrella, including GE Appliances and Haier. On the other hand, Whirlpool boasts several renowned brands such as KitchenAid and Maytag. These companies have expanded their portfolios through strategic acquisitions to cater to a wider range of consumer needs.

    Each company offers distinct products tailored to specific market segments. For example, while GE Appliances focus on innovative solutions for modern homes, KitchenAid is synonymous with premium kitchen appliances known for their craftsmanship and performance.

    The diverse brand offerings from both companies enable them to capture different customer demographics by providing specialized solutions that align with unique preferences and requirements.

    Corporate Structure

    In terms of corporate structure, there’s a notable difference between GE and Whirlpool. While GE operates as a conglomerate with various divisions spanning beyond appliances into sectors like aviation, healthcare, and renewable energy; Whirlpool primarily focuses on the production and sale of home appliances.

    This distinction in corporate structure stems from the differing business strategies pursued by these industry giants. By diversifying into multiple sectors beyond home appliances, GE has positioned itself as a global powerhouse across various industries. Conversely, Whirlpool’s focused approach underscores its commitment to being a leader in the home appliance sector.

    The contrasting corporate structures reflect each company’s core competencies and strategic priorities. This influences their operational focus – whether it’s broadening horizons across diverse sectors or concentrating efforts on excelling within the realm of household appliances.

    Analyzing GE Appliances

    Design Features

    GE appliances are known for their sleek designs and modern aesthetics. Their products often feature elegant finishes and innovative touches, appealing to consumers who prioritize style in their homes. On the other hand, Whirlpool offers appliances with functional designs that prioritize ease of use. Their focus is on creating products that are user-friendly and practical for everyday use. Both companies consider design features crucial in their product offerings, but they approach it from different angles.

    For example, a GE refrigerator may boast a sophisticated exterior with a digital display and sleek handles, while a Whirlpool refrigerator might emphasize adjustable shelving configurations for maximum storage convenience.

    Consumers perceive both brands differently based on various factors such as performance, reliability, and customer service experiences.

    Consumer Perception

    . Consumers often associate the brand with quality craftsmanship and durable products that stand the test of time. Similarly, Whirlpool, too, is well-regarded by consumers for its quality build and exceptional performance across its range of appliances. The brand has established trust through years of delivering dependable household solutions.

    While both GE Appliances and Whirlpool enjoy positive consumer perception based on their track records in providing high-quality products over time; each company has its unique strengths that cater to specific consumer needs.

    Evaluating Whirlpool Appliances

    Energy Efficiency

    Both GE and Whirlpool are committed to offering energy-saving options to consumers. For instance, GE prioritizes energy efficiency in its appliances as a way of reducing environmental impact. The company focuses on developing products that consume less energy while still delivering top-notch performance. Similarly, Whirlpool also places a strong emphasis on creating energy-efficient products to promote sustainability. This means that both companies strive to provide environmentally friendly appliances that help consumers save on their utility bills.

    . These features not only enhance the overall performance of the appliances but also contribute significantly to reducing energy consumption.

    Customer Satisfaction

    In terms of customer satisfaction, both GE and Whirlpool prioritize meeting customer needs and providing excellent service. GE strives to ensure customer satisfaction through high product quality and comprehensive support services for its customers. The company is dedicated to addressing consumer concerns promptly and effectively.

    Similarly, Whirlpool places a strong emphasis on understanding customer needs by conducting thorough market research and gathering feedback from consumers about their experiences with various products. By doing so, the company can continuously improve its offerings based on real-world usage scenarios.

    Moreover, Whirlpool provides exceptional after-sales services such as warranties, efficient repair processes, and responsive customer support channels. This ensures that customers feel valued even after purchasing an appliance from Whirlpool.

    Head-to-Head Comparisons

    Performance Metrics

    Both GE and Whirlpool have a solid reputation for delivering high-quality appliances. GE appliances are widely recognized for their exceptional performance and reliability. For example, their refrigerators are designed with advanced temperature management systems to keep food fresh for longer periods, while their dishwashers offer powerful cleaning capabilities even for heavily soiled dishes.

    On the other hand, Whirlpool products are also known for their consistent performance and durability. For instance, their washing machines come with innovative features such as adaptive wash technology that automatically adjusts water levels based on the load size, ensuring efficient cleaning while minimizing water wastage.

    Both companies have established performance metrics that prioritize efficiency, effectiveness, and longevity in their appliances. This means consumers can expect top-notch performance from either brand when making purchasing decisions.

    Price Points

    In terms of price points, both GE and Whirlpool cater to a wide range of consumer budgets by offering appliances at various price levels. GE provides options across different price points, ensuring that consumers with diverse financial capacities can find suitable appliances without compromising quality or functionality.

    Similarly, Whirlpool also offers a variety of pricing options to accommodate different budget ranges. Whether it’s refrigerators, ovens, or laundry machines, Whirlpool ensures that there are choices available for consumers seeking affordability without sacrificing essential features or reliability.

    Consumer Trust and Reliability

    Warranty and Services

    Both GE and Whirlpool prioritize customer satisfaction. For instance, GE offers comprehensive warranty protection for its appliances, ensuring that customers have peace of mind regarding potential repairs or replacements. On the other hand, Whirlpool also provides reliable customer support and warranty coverage to address any issues that may arise with their products. This focus on post-purchase support demonstrates a commitment to customer care from both companies.

    In addition to warranty services, GE and Whirlpool emphasize the importance of providing comprehensive after-sales services. This includes assistance with installation, maintenance guidance, troubleshooting support, and access to certified technicians for repairs. By offering these services, both companies aim to establish long-term relationships with their customers by ensuring that they receive ongoing assistance beyond the initial purchase of an appliance.

    Brand Reputation

    GE has established a strong brand reputation characterized by quality craftsmanship and continuous innovation in the appliance industry. With a history dating back over a century, GE has consistently delivered products known for their reliability and technological advancements. Similarly, Whirlpool is recognized as a reputable brand renowned for producing dependable appliances tailored to meet consumer needs.

    Both GE’s longstanding presence in the market and Whirlpool’s commitment to delivering reliable products have contributed significantly to their positive brand reputations. Consumers often associate these brands with durability, innovation, and overall excellence in home appliances.

    Closing Thoughts

    You’ve delved into the world of appliances, dissecting the GE and Whirlpool rivalry. As you navigate through the sea of features, reliability, and ownership, it becomes clear that while they may not be the same company, their competition fuels innovation. Now armed with insights into manufacturing, brand differentiation, and consumer trust, you’re better equipped to make an informed choice for your next appliance purchase.

    So, whether you’re Team GE or Team Whirlpool, remember to weigh the factors that matter most to you. Your decision isn’t just about a brand; it’s about finding the perfect fit for your lifestyle. Happy appliance hunting!

    Frequently Asked Questions

    Are GE and Whirlpool the same company?

    No, GE and Whirlpool are not the same company. They are two separate companies that compete in the home appliance industry.

    What are the key differences between GE and Whirlpool appliances in terms of energy star, energy efficiency, laundry, and details?

    GE appliances tend to focus on cutting-edge technology, while Whirlpool emphasizes user-friendly features. Both brands have their unique selling points based on consumer needs.

    Who owns Whirlpool Corporation?

    Whirlpool Corporation is an independent company with its ownership structure. It’s not a subsidiary or part of another major corporation like GE.

    How can I evaluate which brand of appliances suits my needs better for laundry: GE or Whirlpool?

    Consider factors such as your specific requirements, budget, design preferences, and product reviews to determine which brand aligns best with your needs.

    Which appliance brand, GE or Whirlpool, has higher consumer trust and reliability?

    Consumer trust and reliability can vary based on individual experiences. Researching customer reviews and ratings for specific products can provide insight into each brand’s reputation for quality and dependability.